Hi, I’m Rachel.
Photographer. Mom. Entrepreneur. Professional idea-haver. And the person behind The Social Maverick.
If you had told me when I picked up a camera professionally in 2011 that it would eventually lead me here, I probably wouldn't have believed you.
But looking back, it actually makes a lot of sense.
I've always been entrepreneurial. I've had ideas, started things, changed directions, figured things out as I went, and learned pretty quickly that I wasn't really made to spend my life building someone else's dream.
There wasn't some perfectly planned path that led to The Social Maverick.
There was just a lot of life in between.
I know what it's like to build something while life keeps happening.
I've built businesses while raising kids.
I've been a single mom building a career and figuring out how to make everything work at the same time. I'm now married, still raising kids, still running a business—and still very aware that there are only 24 hours in a day.
I've worked behind a camera, behind the scenes of businesses, with clients, on teams, in leadership, and in rooms where I learned just as much about what I didn't want to do as what I did.
Some seasons were really good.
Some were hard.
Some made absolutely no sense until years later.
But every one of them taught me something about people, business, storytelling, and what it actually takes to build something of your own.
Then The Social Maverick happened.
By 2025, I realized all of those seemingly random pieces of my career actually belonged together.
Photography.
Content creation.
Marketing.
Working with people.
Building businesses.
And my inability to stop coming up with ideas for other people's businesses.
So I built The Social Maverick.
Not because the world needed another social media company.
Because I kept meeting really great business owners whose social media didn't feel anything like their actual business.
I'd walk into a business and immediately see the personality.
I'd hear the stories.
I'd notice the employee everyone loves, the thing they do differently, the history behind the business, the customers who have been coming back for years.
Then I'd look at their social media and think:
Where is all of THAT?
That's the part I wanted to change.
I'm not trying to make businesses fit social media.
I'm making social media fit their business.
That's really the whole philosophy behind The Social Maverick.
I don't want to turn every business owner into an influencer. I don't want every client following the same content calendar. And I definitely don't want five businesses I've worked with to look like they were all created by the same person. I want to figure out what makes your business different and show people more of that.
Your customers. Your people. Your personality. Your story. Your weird little quirks.
The things happening behind the scenes that you don't think anyone would care about.
That's usually where the best content is hiding.
What matters most to me
Of course I want the numbers to go up.
I want more people seeing your business. I want engagement. I want people walking through your doors, making the call, booking the service, buying the thing.
But there's another part of this work that I love just as much.
Watching business owners become confident in their own story.
Watching someone who used to hate being on camera start sending me Reel ideas.
Watching them stop asking, "What am I supposed to post?"
Watching them realize they don't have to become someone else to market their business.
They just need to get better at showing people who they already are.
That's probably the part I'm most proud of.
And when I'm not holding a camera...
I'm a wife and mom, which means entrepreneurship happens right alongside real life around here.
There are school schedules, kids' activities, family, client calls, content days, ideas written down at completely inappropriate times, and probably several things in my camera roll that I swear I'm going to come back to.
My life isn't perfectly curated.
I don't expect my clients' businesses to be either.
And I think that's part of why this works.
People connect with people.
Not perfect feeds.
Not perfectly scripted videos.
Not businesses pretending to be something they're not.
Real people building really good things.
Those are the stories I want to tell.
We're All Mavericks.
You built your business your way.
Let's make sure your social media feels that way too.